Results
Monthly dashboards19 monitored the difference between projected demand and actual bed use and concluded that the target of saving 20 000 bed days was met during the course of the 20 000 Days Campaign. This conclusion was based on the assumption that if actual use was less than predicted, then the hospital had a bed day saving. CMDHB used two growth models to track changes. The first model showed that 23 060 days were saved by 1 July 2013, based on extrapolations from past activity combined with demographic growth. The second model, using only demographic growth from 2011, concluded that 34 800 days were saved by 1 April 2015.
The focus of the external evaluation was not to replicate this internal monitoring but to explore how and why the campaigns achieved their results. Having distilled four policy mechanisms as provisional explanations, in what follows, we discuss each of these mechanisms in turn, along with the contextual factors that determined the ways in which participants reasoned differently because of the resources (both financial and intellectual) offered by the campaigns.
Organisational preparedness to change
Providing advice on the features of a successful campaign, the IHI highlights the importance of ‘creating will’ and the need to align campaign objectives with the wider direction of travel in an organisation.1 The 20 000 Days Campaign benefited from a culture receptive to change. While some of those interviewed believed the professional branding and marketing was key in building motivation for the campaigns, a more common observation was that the campaigns tapped into a deeper CMDHB culture of being innovative, that is, a culture of being prepared to try new things, as explained by one interviewee:
I think that our population is very diverse, and our staff reflect and embrace this diversity and I think that it was an opportunity to do something different which I think is embedded in the psyche of Counties staff. I have been here for a while and what impresses me is the receptiveness to do something differently, and be as creative as we can to embrace the diversity of our whole population. (20 000 Days Campaign’s collaborative team leader)
Figure 3 presents questionnaire responses to statements about organisational support for quality improvement during the course of the 20 000 Days Campaign. There was broad agreement that the campaign goal of reducing hospital demand by returning 20 000 well and healthy days to the Counties Manukau community was widely communicated to staff, that CMDHB senior management showed interest in the campaign and that there was intent to integrate quality improvement across the organisation. There was slightly less agreement regarding direct involvement by executives in quality improvement activities and translation of the campaign’s goals into CMDHB policy; however, the majority of respondents rejected the statement that ‘little value is placed on quality improvement’ within CMDHB.
Figure 3Organisational support for quality improvement in the 20 000 Days Campaign (adapted from Middleton et al12).
When asked about the overall effectiveness of the 20 000 Days Campaign, nearly 80% of respondents either agreed or strongly agreed with the statement that the campaign had contributed to building a culture of quality improvement within CMDHB; 84% agreed or strongly agreed that it covered the relevant topics; and 71% agreed or strongly agreed that the campaign was a success. There was far greater variability in responses to the statement that the campaign had only a weak link with reducing demand on hospital beds; 55% either disagreed or strongly disagreed; 29% were neutral; and 16% agreed or strongly agreed, possibly indicating some uncertainty about the types of change that would have the most impact.
Interviews for the subsequent Beyond 20 000 Days Campaign also highlighted the value of senior management being seen to prioritise the campaign’s improvement work. Most interviewees viewed senior leadership support as critical to building a receptive climate for change. Some uncertainty around the types of change that would have the most impact was also evident in the case study interviews. In these cases, teams were being directly challenged to quantify bed days saved and to identify what changes would make the most difference in relation to the campaign’s objectives.
In summary, the expectation that campaign participants would be ‘inspired’ by the goals of the campaigns was enabled by an organisational culture receptive to change, widely communicated evidence of the need to manage hospital demand and visible senior management support. A key constraining factor, likely to raise more uncertainty in the minds of participants, related to what type of changes would have the biggest impact on managing demand.
Enlisting the early adopters
In the 20 000 Days Campaign, there was an early emphasis on ‘working with the willing’. As this campaign transitioned into the Beyond 20 000 Days Campaign, the importance of enlisting the ‘early adopters’ was mediated by a Dragons’ Den selection process, whereby proposed change ideas were assessed in terms of what was most likely to result in managing hospital demand.
While the campaign sponsors sought to be more active choosers of collaborative team topics in the second campaign, an openness to working with those with an idea and appetite for change continued to be important:
I learnt the hard way it is important that people bring the important topic to us, our role is to help them implement it with our expertise in methodology. They need to be owners of the topic. (Campaign sponsor)
While the campaigns were being run, there was minimal funding available for other initiatives, so staff who wanted to pursue new programmes or services had an incentive to adapt their ideas to fit the campaigns’ objectives. On occasion, this meant there was little interest in using the Breakthrough Series Collaborative model to redesign care processes, with some pre-existing project teams wanting to quickly implement and spread changes rather than using the framework as intended to test and learn from new ideas. A further factor constraining how the process of enlisting the early adopters worked in practice was that frontline staff were sometimes unable to access the institutional resources they needed, leading to delays in implementing their proposed change solutions.
In summary, the expectation that campaign participants would ‘take ownership’ of the Breakthrough Series Collaborative model meant being prepared to produce project charters and dashboards, undertake Plan Do Study Act cycles, attend learning sessions and receive expert coaching. This activity was enabled in situations where the campaign sponsors successfully mediated between harnessing the energy of those team leaders with ideas for change and marshalling those ideas into a collective effort toward the campaign’s goals.
Strong collaborative teams
One of the fundamental expectations of the IHI approach to quality improvement is that collaboration makes it possible to learn more and improve faster than working in isolation. Figure 4 presents questionnaire findings relating to collaborative team dynamics during the 20 000 Days Campaign, with respondents indicating widespread involvement in team processes.
Figure 4Participation in 20 000 Days collaborative teams (adapted from Middleton et al12).
Interviews with team members involved in the Beyond 20 000 Days Campaign further clarified the features of effective collaborative teams in the campaign: (1) leaders who motivated their teams to use their skills to improve patient care, (2) a willingness by teams to undertake small-scale tests of change rather than move prematurely to large-scale implementation, (3) a culture receptive to learning from what patients valued, (4) having sufficient flexibility in organisational processes and structures to allow teams to test their change solutions and (5) being able to release several team members to attend learning sessions during which the Breakthrough Series Collaborative model was taught.
Conversely, constraints on developing effective collaborative teams during the campaigns included a lack of knowledge about how to apply the improvement methodology if only a small number of team members participated in learning sessions, and difficulties managing the additional work requirements involved in pursuing improvement solutions while continuing to deliver patient care.
Campaign sponsors sought to create a culture where collaborative teams could be formed, then stopped, if they were not seeing the changes predicted to occur. In practice, this meant that for the first campaign, 13 collaborative teams started, 10 completed the campaign and 8 teams moved on to permanently implement changes. The other five teams returned to business as usual. In the second campaign, 16 teams started, 14 completed and 11 teams moved on to permanently implement changes, while the remaining 5 teams returned to business as usual.
Learning from measurement
In campaigns using the Breakthrough Series Collaborative model which have a single clinical focus, collaborative teams benefit from collective wisdom around measurement, which is often communicated to teams at the outset. By contrast, in the CMDHB campaigns, the diversity of improvement activity meant that each team was responsible for developing its own process and outcome indicators. These indicators were then combined to produce team dashboards to show progress at key points during the campaigns.
A secondary analysis of eight dashboards from the 20 000 Days Campaign found substantial variation among the teams in terms of their measurement practices. Regarding the consistency with which process and outcome indicators were measured by these eight teams, 51% of planned indicators were measured up until the end of the campaign; the team that continued with the least indicators tracked 25% of those planned, while the team that tracked the most indicators followed 87.5% of those originally planned. The total number of indicators for these eight collaborative teams was 49 indicators. The reasons indicators were abandoned included the small numbers involved, which meant it was difficult to see an effect on indicators, the targets were not achievable by the team alone and difficulties in accessing data.
A secondary review of team measures from the Beyond 20 000 Days Campaign saw more robust reporting of process measures. These were most evident in internal business cases developed to secure ongoing funding. A review of these business cases indicated a 2-year turnaround was required to develop and define robust measures despite each campaign being designed to last for shorter periods. Interviewees also highlighted the work undertaken by teams to get the smaller implementation measures ‘polished’ but reiterated the ongoing challenge of quantitatively linking their improvement to the larger campaign goal of giving back healthy and well days to the local community.
A central idea of both campaigns is that teams learn by critically reflecting on what their measures tell them about the impact they are having. For participants, confidence in their measures became strongly linked to whether the results they collected helped them assemble the evidence to make the case for ongoing financial resources to sustain and spread their initiative idea once the time-limited campaign had finished. During the campaigns, teams often experimented with a wide range of outcome measures, for example, reduced waiting times and improved patient functioning scores. However, after the Beyond 20 000 Days Campaign finished, those teams that wanted to make the case for permanent funding paid increased attention to backing up their claims for improvement with long-range predictions around saving bed days.
Summary
Figure 5 presents an updated summary of the causal mechanisms argued to underpin the campaign logic model that incorporates results from the evaluation of both campaigns. The update presents the sequence of reasoning by campaign participants and the different contexts that influenced how this reasoning was triggered.
Figure 5Updated summary of the causal mechanisms argued to underpin the campaign logic model. (adapted from Middleton et al12).
From the beginning, the campaigns’ communications—with the tagline ‘Wouldn’t you rather be at home’—sought to link the campaigns to what patients valued. By the Beyond 20 000 Days Campaign, rather than placing a strong emphasis on the hospital bed days management system, a ‘well day’ concept was increasingly used to focus on the fundamental interests of health professionals of doing what is right for patients.
Those sponsoring the campaigns explained they saw the days saved target as driving practical change, rather than being a research-based measure that needed to control for all the variables. Others have pointed out that this distinction between measurement for research and measurement for improvement is one of the hallmarks of improvement science, with measurement for improvement requiring simple measures to evaluate changes, rather than more elaborate and precise measures to produce new generalisable knowledge.20
This distinction was picked up by those sponsoring the campaigns, when they explained the first target of reducing bed days by 20 000 in the 20 000 Days Campaign was good enough for improvement. That said, the change in wording of the final goal for the Beyond 20 000 Days Campaign recognised the ongoing uncertainty around attribution and the need to find a goal that was more ‘realistic’, as explained further:
In [Beyond 20 000 Days] we were fortunate in that a lot of the argument [over numbers] has died away now. In two years we have worked through quite a lot …there is still a background of unhappiness around is it pure enough …and the answer is not a lot. It is messy and dirty but is it good enough for improvement. It probably is. That is why we kept the 20 000 days language in Beyond 20 000 days. (Campaign sponsor)
By the end of the Beyond 20 000 Days Campaign, there was an increased interest in using emotionally resonant individual patient stories as proof of success. For example, the Beyond 20 000 Days summary booklet described how:
… it’s the difference the campaign has made in the lives of the patients and families it has touched that truly shows the value of what the Beyond 20 000 Days Campaign has achieved. Patients with heart failure in the Healthy Hearts: Fit to Exercise programme successfully completed the 8.4 km Round the Bays fun run ….